With a team of 25 people, headed by the Chief Marketing Officer Davide Maestri, TMP Group it is a digital agency that goes “beyond chatter”, trying to offer companies really concrete tools to communicate online in the most correct and effective way.
In its history, born in 2012 by the founder Maria Teresa Astorino, the company has become verticalized in fintech and in various other sectors (from fashion to food, from tourism to manufacturing), and has started partnership with the Chambers of Commerce of Japan and the United Arab Emirates, also following several European initiatives in the blockchain and women's empowerment fields. Among its customers there are both large companies and startups, and the agency dedicates a new project to them, theAthena Startup Battle, a competition between Italian startups, presented to the press this morning.
«By coming into contact with various startups we realized how widespread, three startups, the need to have resources, visibility, but also suggestions and skills on how to set up and carry on their business ideas – explained Davide Maestri , interviewed on the sidelines of the presentation -. We have created the Athena Startup Battle to respond to the need of Italian startups to be able to promote their ideas, projects and innovative initiatives to an extended audience, participating not as an appendix to events or investor meetings but as protagonists. An event of this magnitude is an incentive for the development of the startup ecosystem and innovation of the Italy system and can represent the driver for the Italian business fabric “.
The event, which will be held on 11 June at the Talent Garden Calabiana in Milan, was designed by TMP Group to select the best and most innovative business ideas in our country, offering them an exceptional moment to present their project and have the opportunity to win the prize of 50 thousand euros in legal consultancy services, communication, digital networking, and investments in equity crowdfunding, by the major players in their respective sectors.
During the June event, inspired by the famous “Battles” among very popular startups in the United States, 20 startups selected from the most promising will compete with their “pitches” to win the final prize in front of a heterogeneous jury of experts, to an audience of potential investors and to a digital and television audience. The jury will be made up of four of the most important companies connected to the Fintech world: TMP Group, lo Studio Gattai, Minoli, Agostinelli & Partners, Two Hundred is Talent Garden. The evaluation by the jury of experts will be accompanied by that of the popular jury, through the vote on the stories of the official profile of Athena Startup Battle.
The event will be preceded by a presentation roadshow that will touch 18 Italian cities: Cagliari, Palermo, Rome, Naples, Padua, Pordenone, Pisa, Bari, Turin, Brescia, Genoa, Bergamo, Milan, Aosta, Trento, Cosenza, Salerno, Bologna. On the occasion of Athena Startup Battle, startups will be able to participate in in-depth panels and workshops on the startup ecosystem and get in touch with possible investors.
«We, as TMP Group, will offer visibility to all participating stratups, not only to the winners, through our digital channels and our podcast (the agency's home audio organ), and we will also offer advice and suggestions on how to structure their communication strategy “, adds Maestri.
From today until 10 April 2020, it will be possible to nominate startups on the portal Athena Startup Battle. The selection phase will include an evaluation process, by the jury, which will evaluate aspects related to the business models of each individual startup.
«We will also have the support of a large national television network, which will provide TV coverage of the initiative with thematic episodes and insights – explains the manager -. Throughout the collection of participations, however, we will communicate the competition with one digital in programmatic campaign, going to target specific audiences and geolocalized, and on local daily and periodical press. We will also take advantage of our company's digital channels. “
Meanwhile, the TMP Group continues to grow – the company recorded a turnover of 1.4 million euros – and point to further international expansion, especially in the Far East. “We currently support industries, companies and startups in building their digital presence and identity by designing and managing advertising campaigns below and above the line, proposing Ambassador Programs for influencer marketing and managing channels and communication media, online and offline. Within our offer there are also communication management services for Italian brands abroad, especially in Japan, where we are evaluating the opening of a future headquarters in Tokyo which will be added to the main one in Milan ».