Even if not everyone now spends time watching TV channels, having a TV at home does not become less important. And if you look, then with the development of technology this screen has received so many new and important features that without cable it remains the center of attraction for the family and the main gadget for home entertainment. Watching YouTube, movies on ivi, Netflix TV shows, games on the Xbox – all this makes us more and more demanding on image quality and the picture on the screen matches the ideas of the authors on the one hand and our idea of the beautiful on the other. Technology is always at the heart of satisfaction with a picture. And it is from this that it is worth starting the choice of a new model. Before the New Year, when everyone is so fond of giving gifts to loved ones or pampering themselves with big purchases, we decided to talk about LG OLED – a technology that, due to its features, provides an image of chic quality. And in order not to be unfounded, we tell how it really works.
The most common TVs now are with LED backlight located behind the display or around its perimeter. Their main advantages are low cost, ease of production and high brightness. And the key flaw is the inevitable glow of the entire screen, even on completely black areas. In the branch of LED-TVs, which was called QLED (quantum dot technology), manufacturers are trying to minimize the glow on black areas, but still it is present. It is impossible to completely avoid it in the presence of LED backlight. In theory, this should not be a problem: could we always somehow put up with the lack of real black on the TV screen? But if technology is already able to solve this issue – why not use it? The difference in the perception of games, films and TV shows will be very noticeable. Especially when you are in front of the TV at night and cannot ignore the glow of the black sections of the picture, which in fact turn out to be dark gray.
OLED Technology (Organic Light Emitting Diode, Organic LED) uses completely different principles of image construction than we are used to with LED backlighting. Thin-film structures consisting of layers of several polymers are used in such screens. All together – these are organic LEDs that glow in a given color (red, green or blue) when electrical impulses pass through them. In fact, we are talking about the fact that the screen does not need an additional layer of LEDs. Energy is supplied directly to the desired pixels, and if part of the picture should be black, then these areas are not affected and the points forming the image remain in a calm state – completely black.
However, it matters not only from the point of view of the picture. It all starts with product design. If you compare TVs with OLED screens and models using LED or QLED technology, the former will be noticeably more subtle and elegant. So, they look even better even on the wall, even on the pedestal against the wall, even though they are located in the center of the room. There is no magic in this, due to the lack of a backlit layer, the thickness of OLED screens is equal to the panel itself, the protective glass and the back of the case. There is no less. The only thing in the lower part is usually a thickening where the processor, RAM, drive, connectors and other filling necessary for work are located, but most often this part of the case looks aesthetically pleasing and appropriate due to the work of industrial designers. In particular, LG TVs have a special cable organizer that neatly collects wires to consoles, consoles, receivers and other products – and keeps them in a neatly laid condition. This is especially important in cases where at the repair stage it was not possible to predict the wiring of all the necessary cables, and now I really do not want to lose in aesthetics due to black noodles hanging in different directions.
In fairness, we will not argue that due to the small thickness of OLED panels, only such TVs can be considered beautiful. The thin screen looks very aesthetically pleasing, but still this is not the most important advantage of this technology. So, let's go back to the image quality and perception of black. The main benefits of OLED – these are ideal dark scenes when you really see the difference between black and several shades of dark gray, large viewing angles (or rather, the absence of a drop in brightness or color distortion at a large angle), as well as the instant response of the matrix, which makes dynamic scenes more clear non-blur and significantly improves console gaming experience. But even if the plans do not have entertainment in complete darkness, the difference in the perception of the image on the OLED screen will be noticeable. This is due to the fact that the transitions between the dark and light parts of the image are emphasized, there are no light leaks from one area to another – and as a result, the picture looks sharper and more voluminous. By the way, in this regard, it is best now not to try to choose the image parameters yourself, but to rely on automation – for example, selecting the best parameters in the Expert mode for a dark and bright room on LG TVs.
If earlier users had to tinker with the settings and select image parameters that correspond to their idea of the beautiful, then actual TVs themselves have become smart enough gadgets so as not to make us think about the settings again. They can “understand” what kind of content on the screen and even improve it algorithmically, they are able to track lighting and the environment in the room, in the best way choosing brightness and other parameters. In general, artificial intelligence works not only in smartphones, but also begins to successfully exist in other home appliances. In the case of LG's OLED, in-depth training and computing power lie on the 2nd generation Alpha9 processor. As I mentioned, this chip itself analyzes the type of content and adapts the image and sound depending on the genre of the film or transmission, adjusts the backlight and brightness to illuminate the room, and the sound sends it to the viewer after a one-time intellectual setting (the one with the remote control )
In addition, LG TVs there are intellectual functions unique to our market. For example, from 2019, a contextual search has appeared. You can ask the question “Find melodramas”, and then specify the query “Among them only with Leonardo DiCaprio” – and the TV will pick up melodramas with this actor. While watching the film, you can clarify the director and the names of the actors, as well as their shooting experience. Apple TV is able to do something similar, but this function never became available in Russia, so LG TVs were ahead in terms of Russian support. Otherwise, the equipment and functionality of LG OLED TVs also meets or exceeds expectations. For example, LG 4K Cinema HDR supports most HDR formats, including Advanced HDR from Technicolor and HDR10 Pro. Not all models on the market can boast the same. The formats are similar: it is worth noting support for the popular DTS audio codec and MKV video container.
As a brief summary, LG’s OLED TVs offer a great design, perfect black color and a generally spectacular picture of the highest quality, support for artificial intelligence through the latest processors, intelligent picture, sound, content search settings, and they also have very convenient remotes with a built-in gyroscope, which allows you to work in the SmartTV interface with something like a cursor. The benefits also include enhanced support for HDR, video and sound. And the LG OLED TV line itself is quite diverse. For example, you can take an affordable B8 model with a diagonal of 55 inches (by the way, it is my friends who most often choose it and are very satisfied), or bet on a segment above the average – LG C9 with the 2nd generation Alpha9 processor. Well, W9 from the premium LG SIGNATURE line is offered to maximalists, but the prices there are also corresponding. In general, the New Year is the time to think about a new home screen, and I advise you to look towards OLED technology.