Essex native Jamie Oliver in the UK caused a small revolution in the approach to cooking and culinary. The playful style, simplicity and speed charmed the viewers at the TV screens, while firing his books into a number one English bestseller. He was also a successful restaurateur. How did he get to cooking in front of the camera?
Jamie Oliver studied art and geology in London, but since his childhood he has been eager to cook, and at eleven he has been able to cut finely. At the Neal Street restaurant, Antonio Carluccia was collecting practice as a confectioner after school. Perhaps he had found playfulness here.
When he worked as a deputy chef at the River Café, he was noticed in the documentary about this restaurant by a prominent producer of cooking programs Patricia Llewellyn (who also worked with Gordon Ramsey) and the Naked Chef (in our country) Chef without cap). After the show, Oliver had offers from five other production companies!
Beauty in simplicity
Jamie's cooking is marked by his elemental desire to go his way, to assert himself at all costs, which, along with his sense of what “today's Britain needs”, is not a bad combination at all.
His themes and books conceived themed – parties, family dinners, sitting with a few friends, food to television, sports match, all including the tempting shopping, preparation and great atmosphere. And preferably from a few basic ingredients, which only cleverly flavor and prepare for different ways. He was supposed to return the British (and the whole world) to tasty, healthy and simple cooking.
In the Czech Republic, we had the opportunity to see Jamie Oliver on TV for the first time in 2001. At that time he was almost a year in the face of the Sainsbury supermarket chain in the UK, which earned him quite a fortune, although he himself paradoxically claimed not to go to supermarkets. He also promoted Tefal pans or worked with Tesco.
He also entered the public consciousness thanks to his project “Feed Me Better”, which was designed to get British schoolchildren to eat better and better. In 2005, his project became “the most inspiring” and Jamie Oliver became a celebrity not only culinary but also political. He earned for his efforts and acceptance with the British Queen Elizabeth II.
With the idea of a better school meal several years later he went to the world, to the United States, where he also made several shows, but there the campaign did not achieve such success. In 2009 he won the international TED award, which is an award for “ideas worth spreading”.
(In) a successful network of restaurants
In 2008 Jamie founded his first Italian-style restaurant in Oxford. At the time of the greatest boom of his restaurant network, it numbered 42 restaurants, but then began to decline. Due to debt, the vast majority of his restaurants were closed in 2019 and went bankrupt. In January 2020, the trustee announced that most creditors are unlikely to receive their money.
But not to be unfair. He also founded charity restaurants in England and Australia, which gave jobs to poor people. He also advocated a deeper reflection on the origin of fish and illegal fishing.
Dad of many children
Jamie Oliver married Julia Norton in 2000 and has five children with her (2002, 2003, 2009, 2010, 2016). His last son's name is River Rocket (girls like Petal Blossom Rainbow, Poppy Honey Rosie) and the cook said the fifth child was definitely the last.
Maybe viewers remember him from some of the shows a little more “retaliated”, it was a period in which he said himself, slept little and ate badly. It is therefore proof that by adjusting sleep and diet can lose 12 kg in three months.
It is little known that Oliver suffers from severe dyslexia and says that he did not read the first full book (novel) until he was 38 years old. However, he has written and published more than 27 books.