NG Kütahya Seramik Chairman of the Board Erkan Güral said that they have taken action to increase the number of production facilities from 7 in Kütahya to their hometown to 8. Gural is a positive atmosphere in Turkey and stating that they are prepared to invest in new, “Hometown We started the feasibility study to reveal that the number of our 7 factories in Kütahya 8. Today, we work with 100 percent full capacity in our existing factories and produce 100 thousand square meters of ceramics per day. If everything goes as we planned at the end of the first quarter of 2020, we want to realize our new investment with an investment cost of approximately 350 to 400 million TL ”.
Gural said that Turkey made a nice introduction to the 2020 economic sense, “Today we see that low interest rates, if we see that the currency remained stable level,” he said.
“We are growing in exports”
Noting that NG Kütahya Seramik has left an efficient year behind, Güral gave the following information: “As one of the biggest ceramic producers in the world, Italy and Spain exporting Turkish products, the giant steps we have taken towards becoming a global brand as an active brand in the Chinese market, which is the birthplace of ceramics. we add new ones. In this context, we have presented our products with the largest dimensions in the world to the world markets with the newest technologies we invest in. ” Expressing that they have focused on increasing our exports since 2018, Güral said, “We increased our exports by 56 percent in 2019 and exported to 79 countries. As a result of these steps, we aim for an additional increase of 42 percent in 2020. On the other hand, as a company, we continue our investments to increase the number of our stores, which are 231 at home and 49 at abroad. ”
“Turkey is a candidate to become a global power in ceramic”
Emphasizing that what happened among the giant economies of the world shaped the road map of exports in the ceramic industry as in all sectors, Güral said: “Due to the trade wars between the USA and China, serious opportunities are waiting for us in both markets in terms of the ceramic industry. The crisis environment caused by the virus outbreak in China has profoundly affected world trade. Orders placed in the People's Republic of China began to shift to our country. Product supply is rapidly heading to our country. In particular, European and American companies are taking refuge in Turkey fear the virus. The fact that the virus outbreak cannot be stopped leads the demand to our country more and more. Turkey, a very high competitiveness of the country. It also has an integrated structure in ceramic production. With its logistic power, it is in a very advantageous position for international buyers. Turkey has an important opportunity to improve global power in the world ceramic industry with these elements. “
“The target is to pass 1 billion TL in 2020”
As Kütahya Seramik, Güral stated that they have increased their turnover targets every year compared to the previous year, and said, “We closed 2019 with a turnover of 800 million TL as Kütahya Seramik. As a company, I can say that we have entered 2020 fast. With the strategic growth steps we have taken, we will increase our turnover over 1 billion TL in 2020. ''