Just a few months after the possibility of creating different AR filters for Instagram Story was opened globally, the first branded filters appeared in Serbia. While Nike and Kyle Generator were the pioneers of this type of advertising, Juicy Fruit chewed on us.
It is not surprising to know that the Juicy Fruit communication so far has been completely targeted at teenagers, so-called. The Z. Generation Z launching campaign, Launched by Mars in collaboration with the Gray Agency, was created in the spirit of modern online communication, abounding in acronyms, so they marketed a new acronym for teenagers: ZNP-Chew I Don't Stop.
Now they have gone one step further. Knowing that this generation sees IG Story as the dominant format, as well as having tested over a billion users of AR filters in the past year, they have put together a whole new experience for their followers.
On Instagram account @socnaznp, a set of ŽNP filters have been set up to express the mood of the user using a recognizable pink balloon and popular abbreviations. With the inevitable colorful sunglasses, which you can change and adjust to your mood, you get super interesting and attractive photos in the spirit of Juicy Fruit aesthetics and IG Story formats.
The @socnaznp Instagram account is currently underway with a ZNP mood rewards activation, which invites followers to take a photo or record a video with a ŽNP filter and share this experience with their Story.