In these days when everyday life has been completely turned upside down, Bitter Montenegro, ambassador of sharing and Human Spirit, proposes a social and at the same time social initiative, with the aim of uniting Italy with a symbolic form of “digital solidarity” created byArmando Testa.
Today the desire for conviviality is finding a way to manifest itself even at a distance through technology and is felt through a multitude of online aperitifs, digital flash mobs and video chats.
It is precisely to celebrate this positive energy, but above all to support those who still today in Italy do not have stable and fast Wi-Fi connections available, that the brand promotes a gesture of openness and sharing towards others: making its own available Wi-Fi network by creating a “guest” Wi-Fi network with the aim of creating an immense “humanspirit” network, thanks to which everyone can ideally be connected.
The Armando Testa agency, with the support of Flu, has chosen two exceptional testimonials for this initiative: Salvatore Aranzulla, The digital “problem solver” par excellence, together with the spontaneity and sympathy of Frank Matano, help Amaro Montenegro to guide the general public, step by step, in the configuration of your own Wi-Fi network.
The two testimonials tell the initiative in a Facebook video.
- Creative Direction: Antonello Falcone, Jacopo Morini
- Creative team: Giulia Richetta, Gabriella De Stefano
- Social Media Manager: Ludovica D’Aquino
- Account Manager: Mirko Di Gregoli