After the acquisitions of Bow & Arrow e Sutter Mills, Accenture buy Yesler, B2B marketing services agency. The terms of the transaction were not disclosed.
The acquisition goes to strengthen the Group's B2B marketing services. Yesler is headquartered in Seattle and also has offices in Portland, Philadelphia, London, Toronto and Singapore, counting over 400 people in total.
“Yesler's experience in B2B has led her to have a unique understanding of how companies make their purchase decisions – insights that allow marketers to influence purchase decisions at the most important moments, allowing them to achieve growth “, he has declared Manish Sharma, To. of Accenture Operations. “We are excited to have joined them with the Accenture team.”
Brian Whipple, CEO of Accenture Interactive, commented: “The acquisition of Yesler allows us to improve the complete set of B2B services that we offer to our customers, from strategy and creativity to implementation and management.”
Founded in 2004, Yesler is made up of two souls: Yesler B2B, which provides digital marketing services, and Projectline, who works on strategy.