To interest the uninitiated, Warner Bros. reviews its strategy and decides to change the name of the feature film, in full circulation. Birds of Prey and the Fantabulous Emancipation of One Harley Quinn, becomes Harley Quinn: Birds of Prey across the Atlantic.
The shadow of Suicide Squad seems to hover over Harley Quinn. The superhero takes on a solo adventure, but the success is not there. Audience sulks Cathy Yan's feature film, which makes the worst start of a DC film. With only 33 million dollars For its first weekend, Birds of Prey is well below Warner Bros.’s predictions and Joker’s success has not helped restore the DC universe to its former glory. However, Warner should not be ashamed of his latest productions like Aquaman, who achieved the huge score of 160 million for his first weekend. Justice League, despite the critical failure, posted $ 300 million for its first weekend of operations.
“Say my name”
Only a few days after the release of Birds of Prey, Warner is brainstorming to find the reasons for this failure. The studios adopt a most amazing strategy and decide to rename the feature film across the Atlantic. It must be said that only comic book fans will recognize the original title Birds of Prey. The female squad will not have attracted spectators indoors, no matter Warner relies on the celebrity of the main protagonist to interest neophytes. The promotion had largely put it in the spotlight, so it is the name of Harley Quinn which will now be written in gold letters. According to Screen Rant, who spotted the name change, a request has been made for the title to change on movie posters. As for the American cinema channels, AMC and Regal, Birds of Prey has already been replaced by Harley Quinn: Birds of Prey.
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In France, Warner does not intend to change the name, according to Allociné. It must be said that the film was in second place on the podium last week, with 412,178 admissions. It’s half as much as Aquaman, but it’s almost as much as Shazam !. The film had finished its run with 914,000 admissions in France and brought in $ 364.6 million at the end of its screening in dark cinemas. All that remains is to wish Harley Quinn and her gang to do better. The heroine will in any case return to the reboot of The Suicide Squad, this time under the direction of James Gunn.