Porsche's results at the end of an 'electrifying' year of innovation, sustainability and success
2019 has been fruitful for Porsche, which reached new levels last year business records, increased deliveries, revenues and operating result. Cars that ended up in customer hands exceeded 280,800 units, with + 10% on the previous year, while revenues grew by 11%, with a total of € 28.5 billion. Employees have also increased, reflecting the brand's vitality.
Now Porsche looks to the future, aware of the difficulties related to the emergency Coronavirus, but with the awareness of having sown well, as can be seen from the words of the chairman of the board Oliver Blume: “As a pioneer of sustainable mobility, Porsche has implemented several important measures in recent years. 2019 saw the introduction of many new products with emotional content. Among others, we launched the Taycan, our first sports car with 100% electric traction“.
“We aim -continues Blume- growth that produces value. In the past five years we have improved our result by over 60%. This allows us to create the conditions for fulfilling the responsibilities that we have, as a company, at an economic, environmental and social level“.
Porsche: a more electrified future
Many investments made by the German house to stay at the top, even in the era of the energy transition. By 2024, Porsche plans to allocate around € 10 billion to hybridization, electrification and digitalization projects for its products.
After the Taycan, the Cross Turismo will be the electric car of the Stuttgart company. The new generation of the Macan will also be powered by an electric drive. Porsche expects that by the middle of this decade, approximately 50% of sales of the entire product range will consist of either electric-drive models or plug-in hybrids.