Apple’s second-quarter financial report 2020 showed a bright spot for the company’s growth despite the impact of the Covid-19 pandemic on retail and supply chains.
Specifically, Apple’s revenue reached $ 58.3 billion – still up 1% over the same period last year, and earnings per share of $ 2.55. According to Bloomberg news, previously, analysts had predicted Apple’s revenue of 53.8 billion USD and earnings per share of 2.23 USD.
In a press release, CEO Tim Cook said: “Although the Covid-19 epidemic is having unprecedented effects globally, we can be proud to announce that Apple still has growth steps in the quarter. Recently, thanks to a new record of services and wearables, in the current difficult situation, users are looking for Apple products as a new way to connect and capture. information, creativity and productivity retention “.
Earlier, in February, Apple warned investors that it could not meet February’s revenue as expected due to limited iPhone supply around the globe and declining demand in China due to The peak of the disease outbreak is in this country. Hardware sales also dropped in the second quarter except for wearables. AirPods and Apple Watch are the two leading products of this business with an annual growth rate of 23%.
Hardware sales have declined but Apple still expects the company’s services business (including Apple TV Plus, Apple Arcade, Apple Music, etc.) to be a highlight this quarter as most people. is spending most of his time indoors. This expectation is evidenced by the numbers that are the service sector with an unprecedentedly high revenue: 13.3 billion USD. A year ago, this number only stopped at 11.5 billion USD.
Apple’s retail stores in the United States and elsewhere – except for mainland China and South Korea – have only recently been reopened, but soon had to resume operations from mid-March when the social extension measure took place. Assembly is applicable in many countries. Still, Cook insists that in Austria and Australia, retail stores will reopen in the next two weeks. The next decisions of Apple will be made soon, depending on “specific conditions of each city, each country”.
The pandemic could not hold back Apple in launching new products. Over the past few weeks, new products such as the MacBook Air, iPad Pro (with the Magic Keyboard), and the second-generation iPhone SE for $ 399 are gradually building a unique position in the minds of users. And the company also said it will host an online version of the annual Global Developers Conference (WDC) in June, which will showcase the new key features available on the iPhone. , iPad, Mac, Apple Watch, Apple TV, …
In addition, Apple has teamed up with Google to create a common system between Android and iOS operating systems, to use for tracking purposes in the hope that can help slow down the spread of the virus when some The area began to lift the home isolation order and restore the normal pace of life. The system will be available soon this May, through official operating system updates available on Android and iOS.
Besides, there is also information that due to the influence of Covid-19, this year’s iPhone products will be delayed for users. The company’s first 5G phone will likely ship sooner after its launch in the fall of this year.
Cook also told Bloomberg that Apple employees won’t work at Cupertino headquarters at least until early June. At the same time, the company is planning a new approach that combines body temperature and social spacing.