8 February 2019,
Singer, lyricist and professional fighter in Brazilian
jiu-jitsu Ben Cristovao teamed up with Puma in the campaign
Puma sport brand announces long – term partnership
with a versatile talent and athlete Benem
Cristovao. Ben is expanding the Puma ambassadors team to move on
career and personality one step ahead.
Ben will first introduce himself as a new member of the PUMA family in three
video clips and a series of photos that are carried in retro style. PUMA campaign
The man sewn on Ben's body shows not only what Ben has long been
you know, but most of all it will show it in a brand new, often unexpected light.
You have something to look forward to! And that's not all – they are going to be ready during the year
and other interesting joint activities.
“Puma has long been one for me
of the most progressive brands on the market. I have seen it a long time
positively, I enjoy how she presents herself and which personalities from abroad
music scenes are her ambassadors, ” says Ben Cristovao.
“Sport is a very important part of my life, that's why I'm glad
PUMA covers my back, ”he adds with a smile,“ during a joint
I thought that the campaign was perfect with PUMA and what came from ours
common ideas, now I like to introduce my fans and
Puma and Ben created three
short videosin which Ben appears in different life
in situations and with great exaggeration, he shows what he can do. Clips in which to the fullest
to apply their talent, they were shot on a 16mm film with a retro atmosphere.
The music was provided by Ben's longtime Canadian producer and friend Osama
Verse-Atile Hussain, who stands behind all his hits. A unique voiceover
added actor Martin Stránský. Videos are supported by a media campaign on
social networking sites, and of course they will appear on Youtube. Photos are
from the workshop of the renowned Polish photographer Karol Grygoruk.
Ben is real Puma Manthat embodies values
Brand Puma. He has an influential voice in the music industry, creativity and talent
they simply make it a musical icon; is a real fighter and thanks
excels in his concentration, endless motivation and exemplary discipline
in the martial art of jiu-jitsu. His efforts to keep moving and passion for
Life is what symbolizes everyone who can be PUMA Man. Ben celebrates
this year, ten years on the scene, which will culminate with its biggest concert so far
in September in Prague.
For more inspiration, follow @PUMA Facebook and IG @BennyCristo.
Source photo: Puma