B-i matrix (CEO Bae Young-geun) announced on the 30th that it was responsible for establishing a target profitability information system business intelligence (BI) in K-Shop's next-generation system construction business last year and contributed to strengthening channel competitiveness and expanding operating profit. .
In this project, B-i-Matrix uses i-MATRIX, a BI solution optimized for the production of complex and structured reports, and i-CANVAS, a BI solution optimized for the production of management information system (EIS) and dashboard screens. We established an integrated management system for unstructured data by user group, such as product planner (MD), producer (PD), and counselor, as well as intuitive structured data such as broadcast performance and product transactions.
Through this, K Shopping has prepared an analysis system that can maximize marketing such as promotion response rate and purchase conversion rate.
The main contents of the project are: △ Consulting on DW and DM table design for structured and unstructured analysis △ Development of a formal report based on monthly reporting △ Establishment of a user-active analysis system based on mass data △ Construction of a multidimensional performance reporting system △ Performance management system by purpose and purpose Construction △ Development of dashboards for unstructured reports and management △ Includes informal analysis and report development training for end-user computing (EUC) users.
Accordingly, K-Shopping managed to manage the rapidly increasing product transactions more efficiently. The environment is easy to make data-based decision making. You can easily manage various structured and unstructured data and use various analysis reports for data-based decision making to make statistical analysis of sales and sales performance. K Shopping secured an integrated analysis system for data through the introduction of a professional BI solution and laid the foundation as a large-scale distribution company.
President Bae Young-geun said, “In the midst of the business environment in the 4th Industrial Revolution era, the inquiries of the establishment of next-generation systems by domestic companies seeking to enhance business operation capabilities are increasing as the importance of prompt decision-making by executives and efficient processing of business managers increases.” Said.
CEO Bae added, “We will support the company with its BI technology and know-how to maximize IT operation efficiency and productivity and improve service quality and competitiveness with the BI technology and know-how.”
Staff Reporter Ahn Su-min firstname.lastname@example.org