Image source: Burger King
Unusual advertising campaign for Burger King, which makes a timelapse video depicting a moldy sandwich.
A video who sees a sandwich fresh and inviting to become totally enveloped by time mold. This is the unusual and provocative campaign launched by Burger Kingwho decided to testify their commitment to eliminating preservatives from the prepared menus. The movie was made in “timelapse“And portrays the hamburger from day 1 to 34, when it ends up becoming completely moldy and greenish.
During the video, the notes of “What a Difference A Day Makes” flow, brought to success by Dinah Washington in 1959. Burger King is carrying out a project for the complete elimination of preservatives from their products. This is also testified by the phrase that appears at the end of the video: or “The beauty of no artificial preservative”.
The video ends up responding in some way to the equally unusual initiative of an Icelandic, who has created a sort of museum by displaying a McDonald's menu (sandwich + fries) dating back to 10 years before and never eaten. Reason for the exhibition? L'Hamburger after a decade it still looked the same as when it was purchased, including not having any trace of mold.