With the spread of the new coronavirus infection (Corona19), refraining from going out and spending more time at home increased the amount of online shopping transactions. In particular, online shopping transactions related to agriculture, livestock, aquatic products, and food have greatly increased.
According to the ‘February Online Shopping Trends’ released by the National Statistical Office on the 3rd, the amount of online shopping transactions in February was 11,961.8 billion won, an increase of 24.5% (2,3545 billion won) from the same month of the previous year. This is the largest increase in 16 months since October 2018 (30.7%).
Of all the retail sales, online shopping transactions accounted for 27.7%, the highest ever. Compared to December last year (22.1%) and January this year (22.9%), it has risen about 5 percentage points.
By product group, as fresh food, simple cooked food, and delivery food increased, agricultural and livestock and marine products increased by 103.7%, food service by 82.2%, and food and beverages increased by 71.0%. Online trading of household goods such as detergents, tissues and detergents also increased by 52.8%.
Consumer electronics, electronics, and telecommunication devices increased 38.6% due to the influence of high-end home appliances, small home appliances, and the launch of new mobile phones. Transactions in the “Other Services” product group including home appliances rental and quarantine services also increased by 161.0%.
On the other hand, trade in culture, leisure, travel, and transportation services fell sharply due to the restraint of external activities.
Cultural and leisure services recorded -60.0% and travel and transportation services recorded -46.2%, due to the decrease in movie viewing, travel, and use of public transportation. Clothing (-2.3%), bags (-1.7%), and fashion goods and accessories (-1.3%) also decreased in transaction volume.
Of the online shopping transactions in February, mobile shopping transactions amounted to 8,144.3 billion won, up 31.1% from a year ago. The proportion of mobile shopping transactions to total online shopping transactions was 68.1%, up 3.5 percentage points from a year ago. The proportion of mobile shopping was high in food service (94.3%) and e-coupon service (89.4%).
Sejong = Reporter Park Young-jun email@example.com
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