Due to the Corona crisis, DAZN is facing a wave of dismissals that could hit the sports streaming service severely.
26 percent of cancellations since the beginning of the year have been made according to an “Advertise & Sell” article in the last ten days. The industry magazine reports on its website, citing data from the contract management platform Volders.
According to its own statements, the platform has recorded almost three times as many cancellations since the interruption of the Bunsdesliga. In almost all cases, the reason for this should be the pause in all European football matches. DAZN offers its customers short-term withdrawals from their subscriptions. For example, the relationship can be paused for a certain period of time or even completely ended at the end of the month without giving reasons.
This accommodating regulation could now quickly become a boomerang for the sports streaming service. In contrast to other providers, DAZN breaks down the entire portfolio in one fell swoop. Sky, for example, can at least provide replacements thanks to its entertainment offerings.