The situation we are living has changed our lives and also the meaning of taking care of ourselves. Right now, we must take care of oneself, family, friends and the world in general. Aware of this, Dove, a personal care brand that belongs to Unilever, has promoted campaigns and actions at a global and local level so that we continue to care for our society together.
The personal care brand has launched the campaign The beauty of courage in Spain aiming to show “real beauty” and recognize the great work of healthcare professionals showing the faces of doctors, nurses and assistants, who work at the front line of the pandemic, marked by masks and protective equipment.
The campaign will be active from April 28 and can be seen in almost a hundred canopies distributed between Madrid and Barcelona near hospital centers. In this way, Dove wants to ensure that this message of thanks reaches these unsung heroes. Likewise, the campaign will be through digital canopies so that no worker is put at risk, but at the same time continue promoting and supporting the companies that collaborate with the brand.
Tatiana Requet, Brand Manager of Dove in Spain “As head of the brand in Spain we are proud of the Beauty is Courage campaign and we want to join in thanking those anonymous heroes who are our health workers. Now more than ever it is time to take care of each other.”
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Care is at the center of the brand. For this reason, Dove is doing everything in its power to support government initiatives, help the most vulnerable and healthcare personnel. Since Dove and Unilever Spain have been donated medical supplies and products worth 300,000 euros to hospital centers and residences such as the Viladecans Hospital and the nursing homes of this population, where the company headquarters are located, in addition to others such as the Bellvitge Hospital, Vall d'Hebron Hospital, Sagrada Familia Clinic, etc …
#Stay at home
With the intention of remembering the importance of staying home these days and taking care of each other, Dove has modified its iconic logo adding the silhouette of a house so that we do not forget to follow the agreed indications for as long as necessary.
Title: The beauty of courage