In the digital world, newspapers are everyday and are changing the way we use the Internet. It seemed that (Google) search would always come down to a couple of key ones, but the advent of voice search and virtual assistants is slowly changing users' habits.
When Google introduced the voice search option in 2011, it was more understood as a novelty, but not a feature that would be used. It seemed complicated because it had to turn a certain number of phones and did not seem to be significantly different from the classic Google search. It lacked the main benefit of voice search that we know today – using only voice.
Keywords were replaced with questions
Virtual assistants for mobile devices co-developed by Google and Apple, as well as the emergence of smart speakers such as Amazon's Alexa and Google Home, have initiated further development of voice search. “Alexa”, “Ok Google” and “Hey Siri” And asking the question has brought about a key change that today is the search for voice – the use of everyday speech. Ease of use on the go and recognition of longer phrases is what brings popularity to voice search. According to Google, 27% of the global population uses voice search on a mobile device, while other research shows that 60% of smartphone users have tried voice search at least once in the last 6 months. It is estimated that by the end of 2020, half of mobile phone searches will be based on voice search, and that by 2024, the global voice-based smart speaker market will be worth $ 30 billion.
10 things you need to know about voice search
Key ally for SEO
Improvements in speech recognition technology have highlighted the search for voice in search engine marketing. Instead of focusing on what people write and what keywords they use when searching, it will be necessary to identify what questions they ask and what sentences they use. New habits bring about changes in digital marketing and seek customization. When creating content, it will be necessary to include the question in the spirit of natural speech, and at the same time provide the answer. In the future, changing from a keyword to a question could bring about a change in both online advertising and content writing for ads: according to research, voice-based buying is estimated to be worth $ 40 billion in 2022.
Source: Kliping Belgrade