By eliminating those who often oppose and put trusted people into leadership positions, Mark Zuckerberg is clearly showing his ambition to control Facebook.
In December 2019, the top Facebook team gathered at the Kauai, Hawaii resort owned by Mark Zuckerberg. They came here to discuss the company’s direction after many years of turmoil. The unexpected turned out to be in the personnel.
Within a few months, two Facebook executives left, while a longtime Zuckerberg friend was added to the board. These moves are the end of a two-year campaign to strengthen Mark Zuckerberg’s decision-making power at the company he co-founded 16 years ago.
However, according to the Wall Street Journal, changing personnel and trying to build a more positive image also does not change the impression on Facebook, which is very bad after a series of scandals over the past few years.
In fact, recent changes still follow a Facebook goal post, which Zuckerberg posted on his personal page in 2017. He thinks that the social network will become a “social infrastructure” to combat the epidemic. disease or global concern.
However, successive scandals from exposing user data to manipulating fake news have pushed Facebook’s reputation to a record low.
Zuckerberg had previously trusted Sheryl Sandberg, Chief Operating Officer and Product Manager Chris Cox, also a longtime friend, to manage the day-to-day operations of the social network.
After many scandals, in 2018, the CEO of Facebook decided to take direct leadership to resolve the crisis. He introduced a series of new products to serve a new direction for Facebook, saying they were all aimed at security.
These changes also gave Mark Zuckerberg more control over WhatsApp and Instagram, two products acquired by Facebook.
Not long after Mark Zuckerberg announced the new strategy, Chris Cox, who had been with Facebook for 13 years, decided to resign in April 2019. Later, two independent members of Facebook’s board, Netflix CEO Reed Hastings and investor Erskine Bowles, also left.
According to the Wall Street Journal, Mr. Bowles criticized Facebook after leaving his position for failing to listen to his political contributions.
In October 2019, Susan Desmond-Hellmann, the board’s elected leader, left Facebook after more than four years of playing the role. Desmond-Hellmann said she left the position due to family and health reasons, but there are sources that say part of the reason is that Facebook leaders do not respect the opinion of the board.
After the meeting in December 2019, Facebook’s board members all saw the problems they were facing. However, the solution is how they are not agreed.
After being imposed a record fine by the FTC, Mark Zuckerberg and investor Marc Andreessen have a strong conflict in complying with the penalty, according to an employee working at Facebook.
Mark Zuckerberg needs more allies on the board. In February, Dropbox CEO Drew Houston, Zuckerberg’s best friend, was added to the power group. A year earlier, Peggy Alford, the leader of PayPal and worked at the Mark Zuckerberg couple’s charity fund, also joined the council.
Meanwhile, people who have been at odds with Zuckerberg continue to leave. In March, Facebook announced that Kenneth Chenault, former CEO of American Express, would leave the company’s board of directors.
Mr. Chenault used to have a good relationship with Mark Zuckerberg, considered by the Facebook CEO as an experienced manager. However, after joining in February 2018, he planned to set up an independent panel to investigate Facebook’s issues without reporting to Zuckerberg. This idea has not been adopted.
After Chenault’s departure, Jeffrey D. Zients, another board member who often spoke out about Facebook issues, also left the company.
Commenting on a series of senior members leaving in just over a year, the Wall Street Journal said that Mark Zuckerberg wants to take control of decisions with Facebook, but is lacking people who can recognize the weaknesses of company.