In a current layout test in Google search, the positions of the title of the snippet and the URL have been swapped. The URL is actually at the top.
Will the snippets in search on Google change again soon? Google often tests variations in the view and is currently trying a more prominent representation of the snippet title – the URL then slips under this title.
A change that is hardly noticeable?
SEO expert Barry Schwartz reports on the test at Search Engine Roundtable, who initially noticed the digital marketing manager Andrea Cruz. She shared a screenshot on Twitter:
There is no major change in the snippets in this test; however, the title of the snippet would move to the top and thus become a little more prominent than is the case with the current view.
It is questionable whether this change makes a difference in the search experience for the user or whether it is noticeable at all. Finally, to find out, there are these tests from Google. However, this layout change should be one of the moments that Google does not enforce with high priority. Unless the clicks for the snippets increase significantly. Google basically only has something of it if the users persist in the search a little longer and must balance the optimal results with the time spent in the search.