Nike Adaptas the most sophisticated solution of today
Nike, has its premiere in the form of Nike Adapt BB. This is an elegant sports shoe
designed to deliver truly perfectly
customization for every basketball player using
The next step will be Introducing Nike Adapt technology to others
sports and lifestyle products. To achieve the right connection
The performance of the shoe is both personal and complicated.
For example, basketball
During the game, the foot can increase by almost half one
sizes. Ensure that players always fit and are comfortable in everyone
The moment of play is a complex task. The search for perfect attachment of the foot
In athletic shoes it may seem like an unattainable goal because of the need
legs change at a given moment based on the characteristics of each
sports, game duration, and specific moves, such as
hanging in the basket.
“We chose basketball intentionally as the first sport for exercise
Nike Adapt technology also due to the demands made by athletes on their shoes
have, ” he says Eric Avar, vice president of Nike Creative Director
of Innovation. “During an ordinary basketball game, the athlete
The leg changes and the ability to quickly change the attachment by loosening the shoe
has allowed easier blood flow, and re-tightened for better performance, is
a key element that we believe can improve the athlete's
the feeling of the game. ”
Innovative Nike shoes
Improved foot fixing in the shoe is one of a series
major innovations in Nike – in the past, Huarache, Flywire and
Flyknit. But none of them was probably as vital as that
performance Nike HyperAdapt 1.0 in 2016. It was
o first Nike multipurpose performance shoes with innovative
Nike has found a new, more advanced solution today: Nike
Adapt, which is platformthat creates truly
customizable combination of advanced lacing system,
Mobile application and constantly updated firmware that is
part of the new basketball shoes Nike Adapt BB.
How does the shoe work?
When a player wears a Nike Adapt BB, special system and equipment
sense voltagethat the foot needs, and adapts
se so that the shoe is comfortable and the foot is maximally fastened.
Lacing under the foot is capable of developing up to 15 kg
(roughly the same as a standard parachute) to help secure the leg
in a variety of movements.
Here comes the game FitAdapt technology – using
app on smartphone or manually add players
different settings depending on what they need during the game. For example, during
At the timeout, the player can release the shoe and then retighten it. In the upcoming
different tightening levels can be adjusted according to the type of preparation and
warming up. In addition, you can FitAdapt firmware
update as soon as the news is available.
Nike Adapt BB
The Nike Adapt BB model has an outer z side highly resistant fabrics
Flyknitwhile inside is made of material
QuadFit, that succumbs to the leg and fits perfectly.
Cushlon foam in sole provides the foot needed
support and comfort for a performance sport.
Five adaptations of Nike Adapt BB from Hyperadapt 1.0
- FitAdapt: Redesigned lacing mechanism,
that uses smartphone technology.
- Nike Adapt Apps: Digital security platform
perfect adhesion, optimized for continuous improvement and
updates. Possibility to customize the color of shoes thanks to special LED
- Possibility to save your personalized settings: coming soon
there will be an option to save your ideal fit according to what you have
fits the most.
- Firmware update: For the first time, you can get Nike products,
that work with smartphone technology, update it so you always have
the latest technological advances.
- Half price: Nike Adapt BB is a package of all
technologies available at half the price of the previous
How was it tested?
Similar to u HyperAdapt 1.0 was technology
Nike Adapt BB verified stress tests,
intensive temperatures, durability tests, that had dozens
a thousand cycles, waterproofing tests, that simulated those
the most sweaty feet in the world, and a wide range of many
Nike Adapt BB in numbers
- 30,000 impacts and a 786 pound pressure load
- 2,900 consecutive lacing cycles, from complete release to
- 40,000 button presses
- 5,000 ankle swings from left to right
- 45C at 85% humidity
- 300 l of water in 3 minutes
- 480 km run
But it was necessary to test the shoe in the game conditions. Team of designers
So he invited Nike an elite group of professional players, including
Jayson Tatuma of Boston Celtics, to the Nike World Headquarters
in Oregon, where there were training matches and a trial period when
technology tested in practice.
“The original insight of Bill Bowerman was that the shoe sticking is
100% athletic performance, ” adds Eric Avar. “Nike
Adapt BB helps athletes find their own ideal shoe and provides
uncompromising fastening throughout the game. But we knew it would be
only after the best players have tried it. “
Jayson Tatum Nike Adapt BB has already tried
“Being one of the first athletes to try and boot
feel what the future of basketball at Nike means to me. It,
that I can change colors through the application and press the button, see the percentages
cell phone battery… it's just cool. “
Where does it all go?
Nike Adapt BB is the first constantly updated company product
Nike because of the close symbiotic relationship between digital
applications and firmware updates. System FitAdapt ensure
the quality of grip and fastening the foot in basketball, the next step will be
Launch of FitAdapt to other sports and lifestyle
productseach having unique requirements in different
FitAdapt technology will be available in Nike Adapt BB From February
2019. The Nike Adapt BB live stream appears on Twitch here.
Source photo: Nike