YouTuber Natalia Taylor recently faked a whole vacation. She made her followers think she was in Bali while all the photos were taken at Ikea.
The YouTuber Natalia Taylor recently uploaded a video explaining how she faked a vacation in Bali. In doing so, she wanted to show how easy it is to make followers appear real online. The photos for the stunt were not taken on Bali but at Ikea and were posted on Instagram by her,
“Don't believe everything you see on the 'Gram “
After several influencers caused a sensation last year by factoring whole vacations or festival visits for their followers, Taylor also came up with the idea. As she explains in her video, she is particularly fascinated by the furnishing of the small Ikea showrooms. Some of them actually look like someone lives in them. The ideal place to take a lot of photos in different settings in a short time, which should ultimately make your Instagram followers believe that they are currently spending their time in Bali. With the action wanted Natalia Taylor point out that much of what you see online is believed too quickly:
It has been said, that life on the internet isn't always what it seems. Especially in today’s day and age when it’s so easy to pretend to be anyone you want to be.
Stories and posts should make the story believable
With several posts and stories that she either found under the corresponding Bali hashtags and used for herself or reused by friends who had really vacationed there, she tricked her followers:
I know that's not right, but the point of this video is to show how easy it is to trick people into thinking you're someone you're not.
So while the Instagram Stories were real, just not taken by herself, the posted photos were complete. And not even particularly well. Taylor has intentionally not retouched the Ikea tags on several of the pictures, which show where the respective piece can be found. But their followers were mostly fooled. Most left jealous comments, wished her a great vacation or gave her tips for the next stops. For Taylor, this shows the strong trust that her followers have in her:
I have such a close trust with my followers. I never want to break that trust. (…) They are not expecting me to lie to them because they know I would never do that.
Vacation faked: Influencer clarifies her followers afterwards
However, she gladly accepted this breach of trust for the video. The video was viewed almost half a million times within three days.
Such an action should probably not happen too often. After all, the whole influencer marketing system is based on the trust that followers have in influencers. Even if they forgive their idols, it shouldn't make a good impression on companies and brands looking for cooperation partners. Taylor explicitly mentions in the video that the action was not planned in collaboration with Ikea. The Swedish furniture store Taylors Post could also have been used for its own marketing.