China’s smartphone market witnessed the highest annual decline ever, up to 22%. Among the top 5 carriers, only Huawei is the growth, while iPhone 11 continues to be the best-selling model.
Research firm Counterpoint Reseach has just released its report on the Chinese smartphone market in the first quarter of 2020. It recorded the largest annual decline of 22%, due to the negative impact of COVID-19. . In the context of such a troubled situation, the group of the five largest manufacturers also witnessed a very strong sales decline, only Huawei continued to grow.
Huawei recorded a 39% market share increase with 6% annual growth. Counterpoint veteran analyst Ethan Qi said that due to its range of products from cheap to high-end, Huawei continues to gain market share from other manufacturers. The Mate 30 5G, Mate 30 Pro 5G, Nova 6 5G and Honor 9x models all made the top-selling sales last quarter. Huawei’s 5G phones have helped this segment grow significantly.
For Apple, they only experienced a 1% growth, not a sharp decline like other brands. The iPhone 11 model continued to be the best-selling phone in the first quarter as well as extending the lead to 7 months. Although China has taken tough measures to prevent a pandemic, customers can still buy iPhones through e-commerce platforms, without leaving their homes.
Not as lucky as Huawei or Apple, the trio of Oppo, Vivo, and Xiaomi all witnessed negative growth of up to two digits. The most serious was Xiaomi when it reduced its sales by 35%. However, in terms of market share, the company remained the same 9% as the fourth quarter of last year. Oppo and Vivo sold less but their market share increased, mainly because Apple dropped its Q1 market share to 10%.
According to Counterpoint, Huawei dominates not only the entire Chinese smartphone market but also the 5G segment. They accounted for more than half of 5G phones sold here in Q1. . 5G phones are expected to account for 40% of total smartphone sales in China by the end of 2020.