s.Oliver kicks off summer with a sustainable collection full of casual looks, light, supple and breathable fabrics. With this WE CARE collection, the brand is once again committed to a sustainable future this time in collaboration with United Nations SDG ambassador Sara Nuru.
s.Oliver WE CARE x SARA NURU
s.Oliver chose none other than entrepreneur and model Sara Nuru as a face for this sustainable collection. Sara is also the first ambassador for the s.Oliver sustainability program WE CARE.
WE CARE. For PEOPLE, the PLANET and the FUTURE.
Since 2019, the company has summarized its commitment to a sustainable future with the claim “WE CARE – for PEOPLE, the PLANET and the FUTURE”. Although sustainability has been an integral part of the company's philosophy for years, with the arrival of WE CARE s.Oliver is strengthening its efforts in the field of social standards, the management of harmful substances, animal protection, sustainable raw materials, recycling, climate protection and efficient use of resources .
Sara Nuru is the perfect fit for the durable s.Oliver, as Nuru is much more than a pretty face. In addition to her modeling career, Nuru is also an entrepreneur pur sang. For example, the German beauty and her sister set up a social company that traded fair trade organic coffee from Ethiopia. Subsequently, the sisters also founded the non-profit organization nuruWomen, with the aim of enabling women to lead an independent life by strengthening micro-credits. These efforts also left the German Federal Ministry for Economic Cooperation and Development (BMZ) untouched, as Nuru was appointed SDG ambassador for “fair consumption and trade” for the United Nations.
“With the WE CARE sustainability program, s.Oliver is taking a step in the right direction for the future generation, the employees and of course the consumer. I am very happy to be the first ambassador on board and to support the company in this important step for the future “- Sara Nuru
Sara selected and styled her together with the s.Oliver Women Design Team for this unique collaboration ten favorite items. Summery overalls, a breezy dress and loose denim are among her absolute favorites. All these articles are also based on sustainably certified fiber production.
The “s.Oliver WE CARE x SARA NURU – sustainable styles by Sara Nuru” will go on sale this summer. More info to follow.