MILAN – What to do if during lockdown you must necessarily stay at home, being unable to go out for leisure or take four steps? According to data collected by idealo – the leading international price comparison portal in Europe – Italians do not give up their hobbies, on the contrary, they take advantage of it to give space to creativity and invest in new passions. Precisely for this reason, in the last month + 488.9% have increased online searches for articles for the care of plants, but also for sewing machines (+ 316.0%), items for the kitchen (+223 , 0%), eBook-reader (+ 203.8%), food and beverage products (+ 125.3%) and games and products for children (+ 69.8%).
Eating and cooking: two great passions of Italians
Analyzing the “small appliances” category on the Italian portal, idealo highlighted how the interest in numerous kitchen items has grown considerably. If in fact on the shelves of supermarkets the yeast and the flour were snapped up, the Italians were online looking for bread machines more than 1039.2% compared to before. But not only that, even the ice cream makers have experienced a significant increase in purchase intentions (+ 604.9%), as well as kitchen scales (+ 422.5%), food processors (+ 391%), plates for waffles and sandwiches (+ 388.7%), slicers (+ 257.6%), mini ovens (+ 236.2%), mixers and blenders (+ 208.6%) and accessories for household appliances (+ 202.8%).
Household items such as pots and clotheslines were also particularly sought after (knives + 92.9%, ironing boards + 73.6%, laundry accessories + 61.5%, clothesline + 47.5%, pots and pans + 39.4%), as well as capsules and pods (+ 205.5%) and coffee (+ 112.0%).
There is a strong interest in video games and games, even for children
Videogames (+ 24.9%) and game consoles (+ 146.7%) aroused considerable interest, and it is curious to note that even searches for drones and related accessories have increased by + 65.9%, thanks to probably the desire to capture empty and deserted cities but also to be able to look outside one's home, even if only virtually.
At a time when schools are closed and children have to spend 24 hours between home, it is clear why categories such as toys and products for children have grown significantly (+ 69.8% and + 88.2% respectively) . Among the most searched games there were: puzzles (+ 3580.9%), outdoor games (+ 8083%) probably for those who enjoy a garden or a large terrace, board games (+ 288.5%) , vehicles for children (+ 198.9%), games for early childhood (+ 172.9%), toy weapons (+ 163.4%), construction games (+ 160.9%), technological toys (+ 150.3%), LEGO (+ 114.3%) and toy vehicles (+ 95.0%).
Italian music lovers
The entire category dedicated to music over the past month has grown by + 68.0% and has seen Hi-fi systems and headphones in first place. The Italians then searched for musical instruments, radios, hi-fi accessories, DJ equipment and finally MP3 players. Music is therefore confirmed as another great passion of Italians, to be cultivated not only with friends outside the home but also within the walls of your home or garage.
Pastimes from “forced isolation”
The isolation in which we have lived for many weeks has reshaped not only lifestyles but also sexuality, especially for couples who live far apart and singles. Then go to sexting and autoeroticism as confirmed by the increase in online searches for products in the “sextoys and protection” category (increased compared to + 4.5% before). Interestingly, however, while for some articles, such as sextoys for men and dildos, there was a clear increase in interest (sextoys for men + 57.9% and dildos + 27.7%), other sex toys instead experienced a moderate decrease, as the vibrators dropped by -9.1%. The search for intimate lubricants (-9.5%) and condoms (-26.5%) is also on the decline, which will probably return to rise when the forced insulation ends.
The fluctuation of quarantined prices
There are numerous products whose online prices in this period have been subject to decreases, thus allowing Italian e-consumers to save money. These include household items such as capsules and pods (-14.7%), mixers and blenders (-14.5%), flower pots (-12.7%), sewing machines (-5.6% ), food processor (-3.4%), pasta machines and related accessories (-2.8%), microwave (-0.8%), but also entertainment items such as acoustic guitars (-20 , 3%), LEGO (-18.8%), radio (-8.0%), ebook-reader (-7.7%), board games (-2.4%), drones (-1, 1%) and finally products such as intimate lubricants (-16.5%) or even candies and biscuits (-8.1%).
Many products, on the other hand, suffered a strong increase. These are especially food and drinks such as pasta (+ 86.6%), wines (+ 27.3%), coffee (+ 17.6%) but also mini ovens (+ 4.0%), in addition to products such as vibrators (+ 80.4%), condoms (+ 31.1%), action figures (+ 27.6%), sex toys for men (+ 18.6%), cases (+ 12.9%), slides and swings (+ 7.8%), puzzles (+ 7.5%), ps4 games (+ 5.5%), dildos (+ 5.0%), game consoles (+ 4.7%), gamepads (+ 2.5%) and headphones (+ 1.2%), demonstrating how often the increase in demand corresponds to an increase in supply prices.
«It was very interesting to carry out this study because it allowed us to understand that Italians, even in difficult situations like this, are able to reinvent themselves and reorganize their home environment to give space to passions such as those of music or cooking , able not only to pass the time but also to give rise to something beautiful – he commented Fabio Plebani, Country Manager of Italy to conceive it – We can therefore say that even from moments like these it is possible to derive the positive, that it is discovering a new passion or reviving an old interest. The important thing is to try not to break down and not only see the negative side of the situation, but above all to take advantage of the advantages that – in this period even more than in others – can also come through e-commerce and price comparison. “