Madvertise Group expands its AdTech offer with the proprietary self-service platform BlueStack.
As a first step in 2020, the mobile dealership opens the SaaS ad serving platform to its publishersexisting and new.
BlueStack allows publishers to monetize their app and web advertising spaces independently both in direct and programmatic sales mode. In addition, BlueStack is a data-based SSP which allows you to directly monetize the Location data of the app while remaining compliant with the GDPRthus offering an additional revenue opportunity independent of advertising campaigns.
Thanks to in-app header bidding (Parallel Bidding), publishers can maximize the value of the advertising space within a flexible and highly customizable solution.
In addition to higher than average revenues and fill-rates, Madvertise offers publishers an important strategic advantage: increase independence from the US big names that dominate the market like Google, Facebook and Amazon, especially for small and medium-sized publishers. At the same time, these Ad Exchange or networks are still part of BlueStack technology as important, but not unique, monetization sources.
Networks that currently do not support in-app header bidding will continue to be inserted in the classic waterfall logic to fill the available spaces. The platform is currently in use in Germany, France and Italy and has already been integrated into over 200 premium European applications of the Madvertise network, such as the apps of the Funke group, Rakuten and Météo France.
In the future, BlueStack will be integrated with the self-service DSP functionality so that customers, agencies and adnetworks can purchase, reach and perfect target groups accessible through programmatic purchasing.