The end of the calendar and business year is also the reason for discussing with the leading people from advertising, media and PR agencies the goals achieved in the previous year, the plans for 2020, as well as the “environment factor” in which those same plans should be realized. This time, the honor went to Ankica Mamic, Owners IMC agencies… Nenad Danilovic spoke
How has 2019 been for your agency? What are some of the significant projects and activities your agency has implemented this year?
– The past 2019 has been a success for us in every segment.
We have achieved business revenue growth, retained the trust of our long-time clients and won new ones thanks to the experience, knowledge and adaptation to all the trends of our industry.
I would single out significant projects strategic communication consulting and event marking the 30th anniversary of Croatia Airlines, communication of strategic projects of the Ministry of the Sea, Transport and Infrastructure of the Republic of Croatia co-financed by EU funds, strategic consulting and media relations for the Catalan Government Delegation to Southeast Europe, implementation communication campaigns for new Croatian Post services.
How do you rate this business year in the market communications industry? What are some of the most significant business challenges you have encountered in this business year?
– Our industry is seeing an upward trend, which confirms that the importance and value of systematic communication management is being increasingly recognized.
A positive impetus was also facilitated by the lifting of the harmful and absurd ban on the engagement of public relations agencies in government bodies and state-owned companies.
Furthermore, the impact of the continuous development of technology on the speed of information dissemination is increasingly important, so today anyone can be a medium, design and send a message of broad reach and significant impact. Given the enormous congestion of all communication channels, the challenge is how to formulate a message to not only “break through” to the desired publics, but also to emotionally engage them, engage and engage.
What are your suggestions and recommendations for improving the conditions in which market communication agencies operate? List the three most important factors for improving the position of communications agencies in the Croatian business environment
Most important is to gain a better understanding of the role of public relations agencies in both the economy and the public sector.
What are your expectations for 2020 in terms of business conditions in the market communications industry? Do you have any significant plans for the coming year that you can present to the public?
– We expect a good and successful year, not only for our agency, but for the industry as a whole. I believe that the Croatian Presidency of the Council of Europe will also open up some new opportunities and spaces for the Croatian economy, and thus for those of us involved in public relations. Our agency's plans are to further strengthen our collaboration with existing clients, strengthen our reputation in strategic communications consulting and further enhance our competencies in the digital environment, which has a significant impact on our profession.
Wish something to your clients and all future advertisers in 2020
– We wish you all the business and communication goals and we will be your reliable partner.
Author: Nenad Danilovic
Source: Advertiser Serbia