Digital music service Spotify announced on Friday it would suspend political advertising in early 2020
Most popular paid streaming the Spotify service, which had nearly 141 million users in October, said the suspension would also apply to exclusives podcasts Spotify.
Spotify has made the decision as the 2020 U.S. presidential election campaign is booming.
Online platforms, including Facebook and Google, are facing increasing pressure to control the spread of misinformation on their platforms and to stop political ads containing false or misleading allegations.
Twitter has banned political advertising last October, and Google said it would prevent advertisers from targeting consumers using data, such as voter records and political affiliation.
“At this time, our processes, system and tools do not have the necessary level of robustness to responsibly approve and review that content“A Spotify spokeswoman told Reuters.
“We will consider this decision as we continue to develop our capabilities“, she said.
Spotify only accepted political ads in the US.
Spotify's decision includes political groups, candidates for political office, elected and appointed officials, political parties, campaign staffs, as well as content advocating or speaking out against those entities.
Spotify will also disable ads advocating for legislative change.
The decision does not apply to third-party ads on Spotify.