Courmayeur launches a new emotional campaign which describes an immersive and sensorial journey between its places and its peaks, entitled “Reborning Courmayeur” that is, “reborn”: a message of positivity, hope and stimulus towards the recovery of Made in Italy tourism.
The video wants to convey that sense of renewed confidence in the future. A message to make all those who know the town of Courmayeur and even the curious who discover it for the first time dream, thanks to the images of its valleys and its woods.
Courmayeur wants to emphasize that at the moment it is firm, but not immobile and that it is working so that it can start again with its operators as soon as possible.
(Embed) https://www.youtube.com/watch?v=VWxxnTiN0NI (/ embed)
A shared dream, which in thirty seconds of pure and simple freedom, wants to send the message that resisting today, will be the first step to be able to return to run free in those boundless spaces.
“We launched today the new digital and web campaign of Courmayeur which tells and encloses the ABC of the location: Environment, Wellness and Culture. The video wants to convey a clear message of positivity towards the future. We wanted to tell the location in all its beauties, reminding the lovers of Courmayeur and those who will discover it through this video, that the mountains and the wonder of the town at the foot of Mont Blanc are not immobile and will be ready to welcome visitors as soon as possible . We are also working in synergy with all the operators of interest in the area. Courmayeur's value is just that, “he says Lucio Furlani, President of the CSC Courmayeur Mont Blanc.
The video was made by Indiana Production with the support of mmm Group for multimedia and multi-channel planning with activation of different touchpoints: digital and social.
In addition, a PR activity is planned to amplify the messages and the goal of the “Reborning Courmayeur” campaign.