Paris – It is
Friday, February 28, in the middle of the Paris fashion week that is about to start
experience psychosis, and Anna Dello Russo shines like the sun. We are in Le
Bon Marché, where the famous Italian journalist gives a conference
for a young and attentive audience. She stands here like Fashion Brand
Ambassador from the Istituto Marangoni, a prestigious fashion and
design school founded in Milan in 1935 and since 2006 one
has a branch in Paris.
This new function is close to her heart and fits perfectly
her. “The future of fashion is in your hands,” she tells the
emerging designers in the audience. While she talks about her elaborate
career tells – eighteen years with Italian Vogue, six years as
editor in chief of Uomo Vogue, and then a long period as Fashion
Director at Vogue Nippon – the extravagant editor also shows one
tangible interest in the young audience. She likes to give them the microphone
find out where they come from. One is from Brazil, the other
from Australia. A young, mixed, international audience.
Helmut Newton is said to have described her as a “fashion maniac.” That is
of course she really does, and her outfit proves it. But the world is
changed, just like the fashion industry. Anna Dello Russo knows that, that speaks
and does not feel compelling nostalgia. On a positive,
she answers our questions enthusiastically, but clearly and carefully
with candor. Then she meets some customers of the VIP room
the department store for which she will be a personal shopper in good grace.
During your lecture you told your young audience that the fashion world
now belongs to them. You also talk about your retirement. Isn't it something there
No, I do not think so. It is time for me to devote myself to meditation
and yoga. Of course I have plans and desires, but they are no longer
related to the fashion industry. It is now up to the young people to express their vision
parts. That is the meaning of my role as ambassador of Istituto
Marangoni. I want to contribute to educating a new generation
fashion designers, with bold but achievable dreams and goals.
What exactly are the first advices to give to people who
want to become a fashion designer?
First of all, of course, you have to believe in yourself, and you have to persist
because it is an exciting but difficult job. Then you have to yourself
work and, above all, enjoy the work you enjoy. Do not work
per se for the image others have of you and don't stick to one
title, be it art director or editor-in-chief. Current titles
change continuously and are actually a bit outdated because it
creative process becomes completely collective. That's fine. It is important
to flourish in your profession.
However, ego and flamboyance are an essential part of the work.
For example, you would have an outfit ten times a day, between fashion shows
switched. The story even goes that you never have the same outfit twice
wore. Is that still possible today?
No, no, impossible. The world has changed. An outfit only once
wearing is outdated. We are all concerned now
ecological awareness and not pretending we don't know the impact (of the
environment). We can continue to shine and of clothes
keep it on – I still love it too – but we have to
do it differently.
What are you wearing today?
Look, I'm wearing Tom Ford Gucci shoes. Various
people here recognized them and were happy to see these shoes. I see the
search for style now as a curation where you have different looks
must always compose from well-chosen items.
How do you view the current fashion industry?
With a very positive outlook. It is the way of expression that remains the same
is exciting as always. And I don't worry too much about it
disappearance of magazines. Cinemas don't do the theater
disappear, just as radio has not done with concerts. And also books
have not disappeared due to revolutions that you would expect
they would do that. All changes are a source of healthy questions and
a good opportunity to celebrate your imagination and creativity. And I
also believe that egocentrism gives way to empathy, for something more
collaboration. You can no longer be disconnected from society.
Fashion is now a mix between the spirit of frivolity and the spirit of
seriousness, and that's fine.
This article previously appeared on FashionUnited FR. Translation and
adapted from English: Tessa Guntlisbergen.
Picture: Le Bon Marché Rive Gauche