What helped TikTok grow so miraculously was the Covid-19 pandemic.
In the context of the sales of smartphone manufacturers seriously affected by the Covid-19 pandemic, digital service providers are benefiting greatly. One of them is not to mention TikTok.
The Covid-19 pandemic forced many people to stay home to avoid the epidemic. Because of being at home, many people have free time to join social networking platforms, especially challenging themselves to the trends on the TikTok network. This is also the main reason for this short video platform to gain a fast increase in new users after only a few months. According to statistics, TikTok has recorded about 315 million downloads in the first quarter of 2020 alone.
According to the app statistics page of Sensor Tower, TikTok has officially reached 2 billion downloads on both Android and iOS platforms combined. But that number is not really amazing by the growth process of this application. After only 5 months, TikTok download has increased from 1.5 billion to 2 billion downloads, reaching an average increase of about 3.3 million downloads per day.
Of course, this growth of TikTok is not too surprising because these social networking trends are often spread very quickly and far-reaching to many other platforms such as Facebook, Instagram, … That’s not to mention a lot of famous people. I also use TikTok to make videos interacting with fans. As a result, they also unknowingly advertise TikTok to more users.
In terms of the top countries that download TikTok the most, it’s not surprising that China, India and the US are the leading countries in terms of downloads. In particular, India accounted for 30% of this application download.
It is known that most of ByteDance’s revenue, TikTok’s company, comes from Apple’s iOS platform with the amount of up to 435.3 million USD while Android only has 21.4 million USD.
Sensor Tower also said that Chinese people spent 331 million USD on TikTok application and 86.5 million Americans. This shows the huge appeal of this short video application.