– At the beginning of 2020, the sedan model is apparently still quite high in demand, especially in the used car market. OLX data mentioned a spike in demand (search) and listing (adverts) for Toyota Limo cars on the OLX platform.
Ichmeralda Rachman, Director of Marketing, OLX Indonesia said, “There was a 64% percent increase in demand for Toyota Limo cars in OLX, from 17,204 users searching for Toyota Limo cars in January 2020, to 28,175 searches in the following month, February 2020” .
But this massive increase in demand was not followed by a balanced number of listings, although the number also increased. “In February 2020, the number of Toyota Limo listings was 447, up 40% from January 2020 which was at 319,” Ichmeralda continued.
Toyota Limo itself is a twin model of the Toyota Vios with minimalist specifications and simpler in terms of features. Both are marketed not only to individual users, but also fleet buyers such as taxi operators.
With a budget of Rp. 80 million, OLX users can find many Toyota Vios listings in the year of manufacture 2004. But with the same amount of budget, a lot of Toyota Limo made in a younger year can be obtained by buyers. The average choice of manufacturing years from 2013 to 2014.
Data on the OLX platform also shows a significant increase in annual demand for Toyota Limo. While the number of listings throughout 2018 only stood at 114, and the following year (2019) jumped to 5,683 listings. This number will continue to grow along with the increasing demand or search for Toyota Limo at OLX.
With this price far enough adrift, the Toyota Limo has become the choice of urban society for daily activities. “In contrast to the increasing number of Toyota Limo listings, the number of Toyota Vios listings actually decreased from 2,335 in January 2020 to 2,156 in February 2020,” concluded Ichmeralda. (dp / BGS)