At first he was Snapchat, then after him Instagram, Facebook, WhatsApp and even LinkedIn: all the big social platforms have their own Stories. All except one: Twitter. But this exception may soon be gone.
Twitter has indeed acquired Chroma Labs, an app maker that allows you to create layouts for Stories and post them on Instagram, Snapchat and other platforms, founded by Instagram inventor of the Boomerang function John Barnett.
The acquisition is made official by Twitter itself. In a tweet, social product lead Kayvon Beykpour explains that the Chroma Labs team will join Twitter's product, design and engineering teams, and will contribute to “work to offer people additional creative ways to express themselves on Twitter“.
They'll join our product, design, and eng teams working to give people more creative ways to express themselves on Twitter 🎨💬
– Kayvon Beykpour (@kayvz) February 18, 2020
That this means a future debut of the social of twittering in the world of Stories is not said, although it is possible. Another alternative could be the use of Chroma Labs technologies to add new visual options to the appearance of tweets.
What is certain is that for Twitter the acquisition could constitute aimportant push on the creative (especially visual) side of tweets, which so far I've always been mostly textual. A push that could lead a younger audience to get closer to social media, which meanwhile is increasingly losing ground compared to competitors.
What will happen in the future is not yet known, but in the meantime the Chroma Labs app (currently only available for Apple devices) will be gradually discontinued: it will no longer receive updates and will only work until there are major changes on iOS.